Orvanes Academy

How much can a gym earn selling its own protein?

It depends on how many tubs your members buy and the price you set. This guide works through one example order at our suggested selling price, with every cost shown. It is an example, not a promise. Your own sales may be higher or lower.

The short answer

No one can tell you what your gym will earn. It depends on how many tubs your members buy and the price you set.

What we can show you is the sum. Then you can put in your own numbers.

Every figure in this guide is an example at our suggested selling price. Your own sales may be higher or lower. We do not promise that your stock will sell.

The numbers you start with

These are the figures for our whey protein: chocolate whey concentrate in a 1 kg tub.

  • Your cost: ₹1,223 a tub.
  • Suggested selling price: ₹2,199 a tub. You set your own price.
  • The difference: ₹976 a tub, as an example.
  • Smallest order: 50 tubs.
  • Launch fee: ₹15,752. You pay it once, with your first order.

Every price is in Indian rupees, before tax.

A worked example: 50 tubs

This example is a first order of 50 tubs. It assumes that you sell every tub at the suggested selling price.

LineAmount
50 tubs at your cost of ₹1,223₹61,150
Launch fee, first order only₹15,752
You pay in total₹76,902
50 tubs sold at ₹2,199₹1,09,950
Left after stock and the launch fee, as an example₹33,048

You pay in two parts. At booking you pay ₹64,672: the launch fee and 80% of the stock. Before dispatch you pay the last ₹12,230.

A reorder has no launch fee. The same 50 tubs cost ₹61,150. If you sell all 50 at ₹2,199, the example leaves ₹48,800.

What the example leaves out

The example is simple on purpose. Your real result also depends on these.

  • Tax. Tax is added at checkout. Ask an accountant how tax applies to your own sales.
  • Unsold tubs. The example assumes that all 50 tubs sell.
  • Your selling price. If you sell below ₹2,199, each tub leaves less.
  • Your own costs. Staff time and anything you spend to promote the product are not in the example.
  • Time. A first order takes about six weeks from booking to delivery. You pay before you sell.

Adding creatine to the order

A typical first order for a gym is 50 tubs of whey protein and 100 units of creatine.

  • Stock: ₹61,150 for the whey protein and ₹40,500 for the creatine. That is ₹1,01,650.
  • With the launch fee: ₹1,17,402. You pay ₹97,072 at booking and ₹20,330 before dispatch.
  • If every unit sells at the suggested prices of ₹2,199 and ₹879, sales come to ₹1,97,850.
  • Left after stock and the launch fee: ₹80,448, as an example.

The same limits apply. It is an example, and your own sales may be higher or lower.

How to work out your own numbers

Three numbers decide your result.

  1. How many of your members buy protein?
  2. How many tubs do they buy each month?
  3. What price do you set?

Multiply the tubs you expect to sell by your price. Take away what the tubs cost you. On a first order, take away the launch fee too. Then take away tax and your own costs.

Start with the smallest order. Sell at your front desk, where members already pay. See how fast 50 tubs sell, then reorder before you run out. A reorder takes about four weeks.

The calculator on our home page does this sum for the quantity you choose. Our page for gym owners shows how gyms sell, and the whey protein page shows the product.

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