Orvanes Academy

Whey concentrate or isolate: what should your brand sell first?

Concentrate and isolate are two forms of whey protein. For a first product, pick the one you can order in a small batch and sell to the people who already trust you. This guide shows how to compare them and what you can order today.

Two forms of whey

Whey concentrate and whey isolate are two forms of whey protein powder. Each one is made to its own specification.

The specification sheet shows the difference in numbers: the protein per serving, the servings per tub and the sweetener. We do not print those numbers in this guide. A number is only useful when it comes from the sheet for the exact product you order.

So this guide does not tell you which form is "better". It shows you what you can order today, how to compare the two and why a first product should be simple.

What you can order today

Whey concentrateWhey isolate
On OrvanesAvailable nowOn our list of products to add
FlavourChocolateNot set
Pack1 kg tubNot set
Smallest order50 tubsNot set
Your cost₹1,223 a tubNot set
Suggested selling price₹2,199 a tubNot set

We add a product when enough brands ask for it. If you want whey isolate, tell our team.

How to compare them

If a factory offers you both forms, ask for the specification sheet of each one. Compare them line by line.

  1. Protein per serving.
  2. Servings per tub.
  3. Sweetener and flavour.
  4. Price a tub at the quantity you plan to order.
  5. Smallest order.
  6. A recent lab report for each product.

Then work out the price of one serving. Divide the price of a tub by the servings per tub. Do it for both forms, and the numbers are easy to compare.

Do the same sum with your selling price. For our whey concentrate, your cost is ₹1,223 a tub and the suggested selling price is ₹2,199. That is a difference of ₹976 a tub, as an example. Your own sales may be higher or lower.

Why to start with one product

A first order should be small and simple.

  • Each flavour needs its own batch. So does each product. We start with one whey flavour for that reason.
  • A batch must fill. Each batch closes on the 25th. If it does not fill, we move your order to the next batch or refund you in full. You choose.
  • Your cash goes further. 50 tubs of whey protein is ₹61,150 of stock. Every extra product is another minimum order to pay for and to sell.
  • You learn faster. One product shows you how many tubs your buyers take each month.

Start with one whey product. Sell it, then reorder. A reorder takes about four weeks.

What to tell your buyers

Keep to what the label and the lab report show.

  • Use the label. It carries the ingredients and the nutrition table. Your buyers can read the protein per serving there.
  • Use the lab report. A QR code on each pack opens the report for that batch. Our guide shows how to read a protein lab report.
  • Say "health supplement". Those words are on every label in bold capitals.
  • Make no health claims. Do not say that either form of whey cures, treats or prevents anything.

When to add isolate

Add a second whey product when your buyers ask for it, not before.

  • Your buyers ask for isolate by name. Tell us. We add a product when enough brands ask for it.
  • Your first product sells and you reorder it. Then you know how many tubs your buyers take.
  • You have the cash for another minimum order.

Until then, one product is enough to start. See our whey protein page for the details, or read how to start a supplement brand in India.

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